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Sunday, March 17, 2013

Brand Entertainment by Negotiation




Negotiation has everything to do with maintaining a mutual benefit for each negotiator.  In establishing a business, negotiation will be apart of the process to build strong business relationships.  In using negotiation, business relationships can establish greater results in maximizing future opportunities. 

I recently interviewed a business owner that established a business with photography.  She is a photographer that will travel almost anywhere for her clients.  One of the things she mentioned is the importance in identifying levels of negotiation. These levels of negotiation depend on who you are negotiating with.

Negotiations between business partners are totally different from negotiation with a client.  She mentioned that a typical negotiation process of price handling takes about two weeks to negotiate a final price for client. However, other negotiation processes might take longer with a different client depending on their particular need. For example, one of the clients negotiation process took four months to complete. 

Her business partnership with her boyfriend helps develop a negotiation structure that is beneficial for both partners.  The primary focus is to ensure that financial stagnation will not take place in the business.   Each partner has a percentage of the company and is responsible for that percentage.   They both understand the value of compromise and assurance that the business establishes growth.  For example: they both had a habit is giving discounts to friends and family.  After carefully discussing the compromising solution, they understood that it’s important to give discounts if it’s a local event. 

The focus factor for business owners in negotiations is to discern and be aware of dirty tricks.  The interviewee express the importance of maintaining a mutual benefits even with difficult clients.  We might encounter clients that will try to take advantage of the individual and get a cheaper deal.  Some business opportunities are not for the best of the company.   Which means, the negotiation process lets you know if you can work with them in the future.

On a personal note, the interview successfully outlined any examples of negotiations. Manly clients are referred from other clients with big names such as Chick-fil-a that helped build creditability for the company.  The importance of developing great negotiation skills establishes yourself as a brand and overall the business.