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Friday, April 26, 2013

Develop to Development Deal


As a beginning artist who has no fan base, it’s difficult to reach a place of success in the music career.  I recently had the opportunities to interview someone who has 10 years experience in the gospel music industry.  Working as a intern in radio promotions, Brandon Egerton received a full time position in the music industry doing A&R for 10 years at EMI.   After his time at EMI, he decided to pursue his own music consulting company and organize workshops and music conference in Nashville. 

Thursday, April 11, 2013

Product Development from a Christian Perspective


Growing up with the Christian arena, I realized how judgmental and crucial Christians could be.  It seems as if Christian producers have all the answers when it comes to Christian music and what is best for the artist.


Mali Music is a good example of how Christians can be judgmental.  He is a contemporary gospel artist that has been undercover as an independent artist for at least 5 years.  His fan base has increased by the year.  He has also successfully produced two independent albums and toured around the United States.  In 2011, Mali Music had the opportunity to perform at the BET Awards, Music Matters.