Market Yourself

Who says that it’s impossible to market yourself?  When we think of new businesses and artist, we think we have to pay an arm and a leg to do so.  I recently listened to a very informative lecture about distribution and how she was a form example of how you market on your own.  She made it look so easy and in her eyes, it is. 

Marketing is not what is it was in the old days.  We use to depend on experience marking representatives that will charge for their services.  Now that we have the different avenues such as social media including YouTube, Twitter, Facebook, Social Cam, Instagram and Tumblr. It becomes easier to promote yourself.  Business owners, artist, musicians, entrepreneurs, producers and managers have a chance to expand their brand through social media which in this case is more affordable.

Marketing and advertisement in the 21^st century is not as hard as it use to be.  It’s easy to pick up a phone and post of picture for the fans to see.  These consistent marketing trends can expand the business and furthermore create success.  Kevin Smith and Ed Burns are great examples of self-distribution and marketing.  Both are well known in the film industry and have taken their chance to complete self-distribution through iTunes and Netflix.   Marketing through social media and self-distribution has helped filmmakers and artist to cut expenses and cost in half. 

This type of marketing can have pros and cons for business publicity.  One might not have the major marketing or distribution company push that a normal filmmaker, book or screenplay would have.  However, that doesn’t mean that you can’t step out on faith and make your dreams a reality.  There’s no limits on anyone visions and dreams to be successful in their particular art.  Sometimes it take believing in your vision enough to do the impossible but have the practical intelligence to support it.